Maurício Trentin

Maurício Penteado Trentin (Presidente Prudente, SP, Brazil, 1973) is an artist, designer, programmer and researcher, based in São Paulo.

PhD in Visual Poetics (2017) at the post graduate program in Visual Arts of the School of Communications and Arts at the University of Sao Paulo (Universidade de São Paulo - ECA/USP).
Master’s degree in Communications and Semiotics (2010) from Sao Paulo Catholic University (Universidade Católica de São Paulo COS – PUCSP).
Bachelor’s degree in Industrial Design/Visual Communications (1994) from Mackenzie University with specializations at SVA NY, NYFA and Parsons New York (1998).
Story Seminar/Storynomics Seminar with Robert Mckee (NY_2014/2018).
Virtual Spatial Systems Design _UDK, Germany (Berlin_2018).

Clients served directly or via agencies / consultancies: The Coca Cola Company, Sprite, Ajinomoto, Daewoo Motors, Daihatsu Corporation, Cadbury (Schweppes), Colgate-Palmolive, Barilla, Brahma, Faber-Castell, Itaú Seguros, Peugeot, Intel, Citibank, Guys, Ades, Sony Music, TriFil, Avon, Eurofarma, Bradesco, Nestlé, Embraer, Mackenzie, Embratel, Brasil Telecom, Sumus, Mobilit, CraftDesign, FreitasLeite, Empire Financial Services, Demeter Films, Vipal, Brunner Intellectual Property, Guadalupe Foto, Sérgio Motta Institute, Concrete Architecture, Brunner Inova, Lexique, Clarice Kunsch, Parklink and Editora Sesc, Dr. Gabriela Couto | Sobrevidas, TruTools.

Worked as art director and designer for FCB, LOWE Loducca, DM9DDB, Newcomm Bates (today Young & Rubican), Euro RSCG and Publicis.
Currently works on the interfaces of his new projects IN/FLOW CONTENT and IN/FUSE BRANDING and on the development
of a series of startups in areas such as innovation, branding (INTRO + IN/SIGNO), design (MT/FORM + MONOPÓLIO), digital interfaces, applied semiotics and technology (INCODE + TIMESAFE). Develops original projects in visual arts, design and literature.

Researcher in semiotics and applied semiotics. Presented at SEMIOFEST 2016 a research instrument on methodologies applied in INNOVATION _ INFUSE, in Tallinn, Estonia.

Member of CCSP (São Paulo Creative Club), ADP (Industrial Designers Guild) and ADG (Brazilian Graphic Designers Association). Past experiences at FAAP (multimedia, ec, 2007) and Atelier Mundo Novo (Origin and Property, 2010), creating images, devices and reframing systems since 2005, works as art director and designer, in commissioned branding/tech projects and industrial design since 1994.

Visual design and art direction works published by the Archive, Publicis Worldwide Review magazines, the ADG Yearbook of Brazilian Digital Sources and the São Paulo Creation Club Yearbook. Industrial design works published by the magazines Arquitetura e Urbanismo, ArqDesign, KAZA, Casa Vogue, Viver Bem and the Folha de S.Paulo newspaper.

Research artist @ Poéticas Digitais_ECA / USP. Group exhibitions in Brazil and Mexico. Creator of multimedia projection CUBO BRANCO, original multimedia artwork shown at the Visualidade Nascente exhibition at the Maria Antônia cultural center, São Paulo.

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